Built on Evidence.
Driven by Experience.
Sagentix Advisors was founded on a simple observation: most go-to-market strategies fail because they are built on assumptions, not evidence. We exist to close that gap.
Stéphane Raby
Founder & Principal
Over 25 years, Stéphane has worked at the intersection of technology strategy, cybersecurity, and management consulting — building practices, closing enterprise deals, and advising growth-stage companies on how to compete with firms ten times their size.
The recurring pattern was always the same: brilliant founders with genuinely differentiated products, losing deals because their go-to-market materials were built on opinion rather than evidence. Pitch decks with unsourced market sizes. Pricing based on gut feel. Competitive positioning that sounded like everyone else in the category.
Sagentix was built to solve that problem. By combining institutional-grade research (the same premium industry data used by McKinsey and the Big 4) with rigorous citation discipline (APA 7th edition) and a repeatable 10-phase methodology, Sagentix delivers the kind of evidence-backed GTM strategy that was previously only available through $200K+ consulting engagements.
Every deliverable is defensible. Every claim is traceable. Every recommendation is anchored in data — because that is what it takes to win deals against better-funded competitors.
Credentials That Back Every Recommendation
Four professional designations spanning cybersecurity, management consulting, engineering, and business strategy.
CISSP
Certified Information Systems Security Professional
(ISC)²
Cybersecurity domain expertise, risk management, and security architecture.
CMC
Certified Management Consultant
CMC-Canada
Consulting methodology, ethical standards, and client fiduciary duty.
P.Eng.
Professional Engineer
OIQ (Ordre des ingénieurs du Québec)
Engineering rigor, technical credibility, and analytical discipline.
MBA
Executive MBA — #1 Worldwide (CEO Magazine)
uOttawa Telfer
Strategic leadership, finance, and organizational behavior.
Why Evidence Discipline Changes Everything
Other firms deliver opinions. We deliver evidence.
APA 7th Citations on Every Claim
Every market statistic, competitive assertion, and strategic recommendation includes a traceable in-text citation linked to a full references section. No "industry research suggests" hand-waving.
Research-Validated Data Sources
Premium industry research reports, regulatory databases, SEC filings, and peer-reviewed research form the evidentiary foundation. Each data point is triangulated when possible.
No Unverified Assertions
Claims that cannot be sourced are explicitly tagged [Unverified]. Every deliverable passes a 22-point quality gate before it reaches your inbox. The same rigor applied at McKinsey and BCG — now accessible to growth-stage companies.
"The standard you walk past is the standard you accept. In every deliverable we produce, the standard is evidence — sourced, cited, and defensible. That is not an aspiration. It is a requirement."
— Stéphane Raby, Founder
See How We Apply This Rigor to Your Market
10 phases. 10 deliverables. Every claim defensible. Explore the full methodology behind Sagentix engagements.