Built on Evidence.
Driven by Experience.
Growth-stage companies cannot access evidence-backed strategy at their scale and budget. Top-tier firms charge CA$200K+. DIY means opinions dressed as deliverables. We built Sagentix to close that Evidence Gap.
Stéphane Raby
Founder & Principal
Over 25 years, Stéphane has worked at the intersection of technology strategy, cybersecurity, and management consulting — building practices, closing enterprise deals, and advising growth-stage companies on how to compete with firms ten times their size.
“I built Sagentix because I watched superior products lose to competitors with weaker features but stronger positioning — and I was tired of watching opinion-based strategy decks make the difference. Every deliverable I sign carries 50+ APA citations and passes a 16-point quality gate. If our Phase 1 reveals nothing you did not already know, you receive a full refund and keep the deliverable. That is the only standard I am willing to walk past.”
Why I Built Sagentix
The pattern was always the same. I kept working with amazing companies — cybersecurity platforms, B2B SaaS startups, management consulting firms — that had genuinely superior products. Better technology. Stronger teams. Real differentiation. But they were losing deals to competitors with inferior products and stronger positioning.
The problem was never the product. It was the narrative.
Every one of these companies was leading with feature lists: “AI-powered,” “next-gen,” “proactive.” The same words their competitors used. The same pitch decks with unsourced market sizes. The same pricing set once at launch and never revisited. Buyers couldn't tell them apart — so they defaulted to brand recognition or price. Brilliant products, invisible in the market.
That's when I saw the opportunity. The companies that broke through weren't the ones with the best features — they were the ones that completely changed the conversation. They stopped selling what the product does and started selling what it achieves. They anchored their positioning in what buyers actually hire for — what Jobs-to-Be-Done research calls the functional, emotional, and social jobs that drive purchase decisions.
When you reframe the narrative around buyer outcomes instead of product features, everything shifts. Messaging becomes about the compliance outcomes buyers actually purchase instead of detection capabilities. Pricing anchors to business value instead of seat counts. The pitch deck leads with defensible market data instead of aspirational claims. The sales process qualifies on decision criteria instead of hoping for the best.
The pattern is well-documented in B2B research. Corporate Visions' Three Value Conversations (2015) found that outcome-led positioning drives materially higher buyer engagement than feature-led pitches in professional services. Simon-Kucher's Global Pricing Study (2021) showed value-based pricing discipline lifts price realization by roughly 24% over cost-plus competitors. And Gartner's Challenger Sale research (Dixon & Adamson, 2011) found insight-led sales teams outperform relationship-led teams by 55% on complex B2B deals.
But here was the catch: delivering this level of strategic rigor required the same evidence discipline top-tier consulting firms use internally — and they charge CA$200K+ for it. Growth-stage companies couldn't afford it. So they were stuck with opinions dressed as strategy.
I built Sagentix to close that Evidence Gap. 727+ cataloged consulting IP artifacts. 66 premium industry reports and 136 research papers integrated per engagement. APA 7th citation discipline with a 16-point quality gate. A 10-phase methodology built on Jobs-to-Be-Done analysis, evidence-backed justifiers, and complete customer journey mapping — delivering board-ready strategy in weeks, not months, at a fraction of the cost.
Because the companies that win aren't the ones with the best product. They're the ones that prove why their product matters.
25+
Years in Tech Strategy
4
Professional Credentials
727+
Curated IP Artifacts
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Updated April 2026.
Credentials That Back Every Recommendation
Four professional designations spanning cybersecurity, management consulting, engineering, and business strategy.
CISSP
Certified Information Systems Security Professional
(ISC)²
Cybersecurity domain expertise, risk management, and security architecture.
CMC
Certified Management Consultant
CMC-Canada
Consulting methodology, ethical standards, and client fiduciary duty.
P.Eng.
Professional Engineer
OIQ (Ordre des ingénieurs du Québec)
Engineering rigor, technical credibility, and analytical discipline.
MBA
Executive MBA — #1 Worldwide (CEO Magazine)
uOttawa Telfer
Strategic leadership, finance, and organizational behavior.
Why Evidence Discipline Changes Everything
Other firms deliver opinions. We deliver evidence.
APA 7th Citations on Every Claim
Every market statistic, competitive assertion, and strategic recommendation includes a traceable in-text citation linked to a full references section. No "industry research suggests" hand-waving.
Research-Validated Data Sources
Premium industry research reports, regulatory databases, SEC filings, and peer-reviewed research form the evidentiary foundation. Each data point is triangulated when possible.
No Unverified Assertions
Claims that cannot be sourced are explicitly tagged [Unverified]. Every deliverable passes a 16-point quality gate and is then personally read and signed by Stéphane before it reaches your inbox — automation plus a human-in-the-loop final review. The same rigor applied at top-tier consulting firms, now accessible to growth-stage companies.
"The standard you walk past is the standard you accept. In every deliverable we produce, the standard is evidence — sourced, cited, and defensible. That is not an aspiration. It is a requirement."
— Stéphane Raby, Founder
Our Vision
Where we're building toward.
We are building toward a future where the quality of a company’s go-to-market strategy is determined by the rigor of the methodology, not the size of the consulting budget.
Through Continuous Intelligence, strategies evolve as markets shift — so growth-stage companies operate on the same current intelligence as Fortune 500 firms with dedicated competitive intelligence teams. The evidence gap closes. Strategy becomes accessible. Growth becomes defensible.
Deep Industry Expertise Across High-Growth Verticals
Every engagement is powered by the same 10-phase methodology — but each vertical benefits from domain-specific knowledge built over 25+ years of hands-on experience.
Cybersecurity
CISSP-Certified
GTM strategy for security vendors who need to translate technical capabilities into compliance-aligned market positioning. Deep understanding of threat models, NIST frameworks, and procurement-driven buyer journeys.
Examples: Managed compliance services, detection & response platforms, identity and access management, GRC tools
Environmental Intelligence & Monitoring
P.Eng. + Active Engagement
GTM strategy for environmental monitoring and remediation companies building AI-powered sensing platforms, Data-as-a-Service models, and continuous emissions intelligence systems. Deep understanding of EPA/Environment Canada regulatory frameworks, LDAR compliance mandates, remediation lifecycle economics, multi-pollutant monitoring architectures, and procurement-driven municipal and O&G buyer journeys.
Examples: Air quality monitoring platforms, methane LDAR & emissions detection, environmental DaaS, multi-modal sensing (fixed/mobile/aerial), environmental remediation, contaminated site management, municipal smart-city environmental systems
Automotive & Safety Assurance
Engineering Background
GTM strategy for companies operating at the intersection of automotive safety, assurance cases, and regulatory compliance. Functional safety standards, ISO 26262, and SOTIF positioning.
Examples: ADAS safety cases, autonomous vehicle assurance, functional safety consulting, V&V tooling
B2B SaaS
Growth-Stage Focus
GTM strategy for post-PMF SaaS companies that need investor-ready market intelligence, defensible pricing architecture, and a sales process that scales beyond founder-led revenue.
Examples: Vertical SaaS, platform companies, API-first products, developer tools, compliance automation
Management Consulting
CMC-Designated
GTM strategy for mid-market consulting firms that need evidence-backed competitive positioning, structured sales processes, and board-ready materials to win larger clients.
Examples: Strategy firms, technology advisory, boutique consultancies, professional services
Modular Construction & Housing
Cross-Border Expertise
GTM strategy for modular housing and prefab construction companies entering new geographic markets. Multi-jurisdiction regulatory analysis, pricing architecture for emerging markets.
Examples: Container homes, modular housing, prefab construction, Caribbean/Canadian cross-border
Your industry isn’t listed? The methodology adapts.
The 10-phase process is industry-agnostic — it works for any B2B growth-stage company because it’s built on evidence discipline, not domain assumptions. Market intelligence, competitive positioning, pricing architecture, and sales process design follow the same rigorous methodology whether you sell cybersecurity platforms, environmental sensors, or enterprise software. The verticals above are where we bring additional depth — but we deliver the same quality standard to every engagement.
Why domain expertise adds an advantage:
A generalist consultant translates your technical language into generic business language — losing the nuance that makes your product defensible. A domain expert builds positioning that resonates with buyers who evaluate vendors in your specific market. The difference shows up in RFP win rates, sales cycle length, and pricing power.
See How We Apply This Rigor to Your Market
10 phases. 10 deliverables. Every claim defensible. Explore the full methodology behind Sagentix engagements.