The GTM Strategy Your Next VP of Marketing Would Build — In 6 Weeks
Delivered for less than their first month’s salary. Investor-ready market intelligence, evidence-backed pricing, and a sales process designed to scale past founder-led revenue. Phase 1 money-back guarantee.
Money-back guarantee on Phase 1. If we don't reveal something new, you get a full refund.
View B2B SaaS Overview (PDF)Scope clarification
What We Do — and What We Do NOT Do
Sagentix delivers research-backed GTM strategy for B2B SaaS founders. We design the strategy and the playbooks; your team executes them.
- ×We do not run paid media campaigns, buy ads, or manage your PPC budget.
- ×We do not ghostwrite blog posts or operate as a content marketing agency.
- ×We do not manage your CRM, run your outbound, or replace an in-house sales team.
What you get is the strategy your next VP of Marketing would build — fully documented, evidence-traced, and handed over to your team with the playbooks, battle cards, and pricing logic they need to execute without guessing.
The Post-PMF GTM Gap
Canadian software publishing is a $23B+ market growing at mid-single-digit annual rates. B2B SaaS VC funding exceeded $75 billion globally in 2025. The capital is there — but it flows to companies with defensible market positioning, not just good products.
Most post-PMF SaaS companies ($2M - $20M ARR) built their GTM strategy ad hoc. The CEO closes deals. Pricing was set at launch. The pitch deck mixes aspiration with hand-waved market sizing. It worked to get here, but it won't get you to the next stage.
The companies that break through share one trait: a GTM strategy built on evidence, not instinct. Every claim sourced. Every number defensible. Every deliverable board-ready.
$23B+
Canadian software publishing market
VerticalIQ, 2026 (NAICS 513210 Software Publishers)
#1 sector
Software remains largest category of U.S. venture investment
NVCA & PitchBook, 2025
$2M-$20M
Target ARR range
Sagentix ICP Filter, 2026
The Evidence Gap
Most Series A pitch decks cite top-down TAM from analyst reports. Investors want bottom-up sizing with verifiable assumptions. Phase 01 delivers exactly that.
Five Reasons Your GTM Is Holding You Back
You built a product investors want. Now build a go-to-market strategy they can trust.
Pricing Set Once and Never Revisited
You launched at $49/seat three years ago and haven't changed. Meanwhile, your product 10x'd in capability and your competitors charge 3x more for less. You're leaving revenue on the table.
Sales Process Is Founder-Driven
The CEO closes every deal because nobody else can articulate the value. No documented methodology, no qualification framework, no way to scale revenue beyond one person's calendar.
Value Proposition Is Feature-Focused
Your pitch leads with what the product does, not what it achieves. Buyers hear a feature list instead of business outcomes — and feature lists commoditize instantly.
Investor Materials Lack Market Evidence
Your Series A deck has a TAM slide with a Gartner bubble and hand-waved math. Investors see right through it. You need bottom-up sizing with source citations they can verify.
No Clear Vertical Prioritization
You serve healthcare, fintech, and manufacturing — and have no idea which vertical to double down on. GTM resources are spread thin across too many segments with no evidence-backed prioritization.
10 Phases. Board-Ready in Weeks, Not Months.
Four phases are critical for SaaS companies preparing for fundraise or scale. All ten build a complete GTM engine.
01. Market Intelligence
02. Value Proposition
03. Messaging
04. Pitch Deck
05. Sales Process
06. Pricing Strategy
07. Business Model
08. Strategy Execution
09. Digital Audit
10. Evidence Discipline
Investor-Ready Market Intelligence
Phase 01 replaces your Gartner-bubble TAM slide with a bottom-up market sizing that investors can verify. Premium industry research data, APA 7th citations, competitive positioning matrix, and vertical prioritization based on fit scoring — not gut feeling. The deliverable alone has justified Series A valuations.
Evidence-Backed Pricing Architecture
Phase 06 rebuilds your pricing from the ground up. Competitive benchmarks, willingness-to-pay analysis, 4-tier good-better-best architecture, and ROI models that connect your pricing to customer outcomes. Most SaaS companies discover they're underpricing by 40-60%.
Our Justifier
“We Deliver in Weeks What Others Take Months”
Traditional consulting firms take 3-6 months for a comparable GTM strategy. Our evidence automation platform — 727+ cataloged IP artifacts, 66 industry research reports per engagement, and a 10-phase structured methodology — delivers board-ready output in 6-8 weeks. Phase 1 alone ships in 5-7 business days.
5-7 days
Phase 1 delivery
6-8 weeks
Full GTM
727+
IP artifacts
What This Really Means
Stop feeling like every strategic decision is a guess that could cost you the company.
Phase 1 money-back guarantee: zero financial risk to verify quality before committing. Your product knowledge is the input — our methodology is the engine.
Is This Right for Your Company?
Our methodology delivers the highest ROI for SaaS companies at this stage.
ARR
$2M–$20M
Post product-market fit, pre-scale. You have revenue but need a GTM engine to accelerate it.
Stage
Pre-Series A/B
Fundraising in the next 6 months and need investor-ready TAM/SAM/SOM and defensible positioning.
Gap
Founder-led sales
The CEO closes every deal. No documented methodology, no battle cards, no scalable sales process.
Related Insights
Your TAM Slide Won't Survive Due Diligence
Why investors see through top-down market sizing and what to do instead.
Read article
Better Product, Worse Positioning
How technically superior SaaS companies lose to competitors with stronger GTM.
Read article
The SaaS VC Funding GTM Gap
Why $75B in B2B SaaS funding flows to companies with defensible positioning.
Read article
Start with Phase 1 — Money-Back Guarantee
The fastest way to find out if we're the right fit.
CA$4,000 - CA$5,000
Full refund if nothing new is revealed. Fee credited toward any larger package.
Start with Phase 1 — Money-Back Guarantee
CA$4,000 - CA$5,000 for a complete market intelligence report. Delivered in 5-7 business days. If we don't reveal insights your team didn't already have, you get a full refund.
Zero financial risk to verify quality. Phase 1 costs less than your next VP’s first month’s salary — with a full money-back guarantee if nothing new is revealed.