A Complete GTM Strategy in 6–8 Weeks — Every Claim Defensible
Most GTM strategies are opinions dressed as deliverables. Ours are evidence-backed, APA-cited, and built on 549+ curated IP artifacts. One phase per week. One defensible deliverable per phase.
10 Phases. 10 Deliverables. Zero Assumptions.
Each phase builds on the last. Every number sourced. Every claim cited. One week per phase.
Week 01
Market Intelligence
TAM/SAM/SOM sizing, competitive landscape, buyer personas, industry analysis with premium research data.
Week 01
Market Intelligence
TAM/SAM/SOM sizing, competitive landscape, buyer personas, industry analysis with premium research data.
Week 02
Value Proposition
Differentiator stack (D1-D12), JTBD alignment, value proposition canvas per vertical.
Week 02
Value Proposition
Differentiator stack (D1-D12), JTBD alignment, value proposition canvas per vertical.
Week 03
Messaging Architecture
Brand voice, positioning statements, vertical messaging playbooks, competitive battlecards.
Week 03
Messaging Architecture
Brand voice, positioning statements, vertical messaging playbooks, competitive battlecards.
Week 04
Pitch Deck
Modular 14-slide deck, claims-audited, with speaker notes and swap logic for 5 audiences.
Week 04
Pitch Deck
Modular 14-slide deck, claims-audited, with speaker notes and swap logic for 5 audiences.
Week 05
Sales Process
Pipeline stages, MEDDPICC qualification, outreach cadences, DM sequences, battle cards.
Week 05
Sales Process
Pipeline stages, MEDDPICC qualification, outreach cadences, DM sequences, battle cards.
Week 06
Pricing Strategy
4-tier good-better-best design, competitive benchmarks, willingness-to-pay analysis, ROI model.
Week 06
Pricing Strategy
4-tier good-better-best design, competitive benchmarks, willingness-to-pay analysis, ROI model.
Week 07
Business Model
Business Model Canvas, unit economics, channel architecture, LTV:CAC analysis.
Week 07
Business Model
Business Model Canvas, unit economics, channel architecture, LTV:CAC analysis.
Week 08
Strategy Execution
90-day implementation roadmap, KPI dashboard, resource plan, revenue-triggered hiring.
Week 08
Strategy Execution
90-day implementation roadmap, KPI dashboard, resource plan, revenue-triggered hiring.
Week 09
Digital Audit
Website audit, SEO analysis, social media rewrite pack, tech stack recommendations.
Week 09
Digital Audit
Website audit, SEO analysis, social media rewrite pack, tech stack recommendations.
Week 10
Evidence Discipline
Claims audit, validation experiments, evidence governance framework, proof backlog.
Week 10
Evidence Discipline
Claims audit, validation experiments, evidence governance framework, proof backlog.
What You Receive
Every phase produces three deliverables. The final package is board-ready.
Branded PDF
30-60 page professional report with APA citations, data visualizations, and evidence tables.
Executive Brief
2-4 page McKinsey-style summary. Key findings, metrics, and recommended actions at a glance.
Presentation Deck
10-slide executive PPTX with speaker notes, native charts, and data-accurate visuals.
Work Package
Complete delivery with numbered phase folders, navigation guide, and optional CI retainer.
Optional: Continuous Intelligence Retainer
Keep your strategy current with monthly competitive briefs, quarterly full refreshes, and fact-based change detection. Your GTM strategy becomes a living document.
Transparent Pricing. No Surprises.
Every tier includes Phase 1 credit. Start small and expand when you see the evidence.
Phase 1 PoC
Market Intelligence
$4,000–$5,000
5–7 business days
- Complete industry analysis with premium research data
- TAM / SAM / SOM bottom-up sizing
- Competitive landscape & positioning matrix
- 30+ pages, 50+ APA 7th citations
- Executive brief + presentation deck
- Full refund if nothing new revealed
GTM Foundation
Phases 1–3
$12,000–$15,000
2–3 weeks
- Everything in Phase 1 PoC
- Value Proposition Design (12 differentiators)
- Messaging Architecture (3 vertical playbooks)
- Competitive battlecards
- Brand voice & positioning framework
- JTBD-anchored messaging system
Revenue Architecture
Phases 1–6
$25,000–$30,000
4–5 weeks
- Everything in GTM Foundation
- Modular pitch deck (14-slide, claims-audited)
- Sales process & playbook (MEDDPICC)
- Pricing strategy (4-tier architecture)
- Competitive battle cards (5 scenarios)
- ROI & TCO analysis
Full GTM
All 10 Phases
$40,000–$50,000
6–8 weeks
- Everything in Revenue Architecture
- Business model & unit economics
- 90-day execution roadmap & KPIs
- Digital presence audit & rewrite pack
- Evidence discipline & claims governance
- Complete work package with navigation guide
Continuous Intelligence
Post-Engagement Retainer
Available after Full GTM engagement completion
- Monthly competitive intelligence briefs
- Quarterly full strategy refreshes
- Fact-based change detection (not prose diff)
- Industry research data monitoring
- Priority founder access (24-hr SLA)
- Client portal with live dashboards
$3,000–$5,000/mo
Monthly
Discussed during engagement
What Makes This Different: Evidence Discipline
The gap between strategy advice and evidence-backed strategy is the gap between opinion and proof.
APA 7th Citations
Every market statistic, competitive claim, and strategic recommendation includes a traceable APA 7th edition citation. In-text references link to a full bibliography. No vague "industry research suggests" hand-waving.
Premium Industry Data
66 industry research reports analyzed per engagement. Revenue, growth rates, competitive concentration, buyer/supplier power -- all from the same data source used by the Big 4. Your TAM is built bottom-up from real industry data, not top-down from a Google search.
Quality Gate Validation
Every deliverable passes a 22-point quality gate before delivery. Declarative section titles (Pyramid Principle), per-vertical implications, evidence density scoring, and regulatory terminology enforcement. Nothing ships until it meets Big 4 standards.
The difference in practice:
Typical Consultant
"The cybersecurity market is growing rapidly and represents a significant opportunity."
Sagentix
"The Canadian cybersecurity consulting market reached $2.1B USD in 2025, growing at 8.3% CAGR (Industry Research, 2025, 54169CA). Managed detection and response (MDR) represents 34% of addressable revenue."
Start with Phase 01 — Market Intelligence
See the evidence standard firsthand. Money-back guarantee if nothing new is revealed.