Research-Backed GTM Strategy — Delivered in Weeks, Not Months
A proprietary platform with 1,412 cataloged IP artifacts, 134 industry profiles, and 480 research papers — delivering top-tier consulting rigor at growth-stage speed and budget. Every claim traced. Every deliverable defensible.
10 Phases. 10 Deliverables. Zero Assumptions.
Each phase builds on the last. Every number sourced. Every claim cited. Three service tiers let you start small and expand.
Phase 01
Market Intelligence
TAM/SAM/SOM sizing, competitive landscape, buyer personas, industry analysis with premium research data.
What this phase settles
How big is the reachable market, who else is in it, and which segments can you actually win?
- Bottom-up TAM / SAM / SOM built from NAICS-coded industry data, not a top-down percentage of a headline
- Competitive landscape with named players, positioning and where each one is weak
- Buyer personas per vertical, built from the buying system rather than demographics
- Industry structure analysis: what forces actually govern purchase decisions in your market
Frameworks applied
Porter's Five Forces · Three-phase market entry · Stakeholder interview protocol
Phase 02
Value Proposition
Differentiator stack (D1-D12), JTBD alignment, value proposition canvas per vertical.
What this phase settles
Why should this buyer choose you over the alternative they already have?
- Differentiator stack, each one classified as structural, evidenced or merely asserted
- Jobs-to-be-Done mapping against the buyer’s actual job, not your feature list
- A value proposition canvas per vertical, because one canvas across four verticals fits none of them
- The current-alternative analysis: what happens if they do nothing
Frameworks applied
Value proposition canvas · Jobs-to-be-Done · Use-case and pain-point mapping · Multi-vertical buyer personas
Phase 03
Messaging Architecture
Brand voice, positioning statements, vertical messaging playbooks, competitive battlecards.
What this phase settles
What do you say, to whom, in what order — and what may you never claim?
- Message house: one positioning roof, pillars beneath it, and the proof each pillar rests on
- Vertical messaging playbooks that reuse the pillars verbatim and swap only the proof
- Competitive battlecards, including the objections you will actually hear
- A terminology register of claims that cannot be substantiated and must not be made
Frameworks applied
Message house · Pyramid Principle · Tiebreaker selling and justifier tests · Elements of Value
Phase 04
Pitch Deck
Modular 14-slide deck, claims-audited, with speaker notes and swap logic for 5 audiences.
What this phase settles
Can you tell the story in fourteen slides to five different audiences?
- Modular deck with swap logic — the same spine, re-cut for investor, buyer, partner, analyst and internal
- Every claim audited against its source before it reaches a slide
- Speaker notes written in first person, so the deck is deliverable by someone other than its author
- A proof pack: the evidence behind each slide, ready when someone asks
Frameworks applied
Pitch-deck storyboard · Proof pack construction · Design system
Phase 05
Sales Process
Pipeline stages, MEDDPICC qualification, outreach cadences, DM sequences, battle cards.
What this phase settles
What is the repeatable motion that turns interest into a signed engagement?
- Pipeline stages with explicit entry and exit criteria, so a deal cannot sit in limbo
- MEDDPICC qualification applied to your deals, not to a generic template
- Outreach cadences and call flows for each vertical
- The disqualification rules — which prospects to walk away from, and when
Frameworks applied
SPIN and MEDDIC process design · Call-flow templates · Outreach assurance case · Buying-committee mapping
Phase 06
Pricing Strategy
4-tier good-better-best design, competitive benchmarks, willingness-to-pay analysis, ROI model.
What this phase settles
What should you charge, on what basis, and what must never appear on a public page?
- Tier design with fixed scope per tier, so the price is a specification rather than an opening position
- Willingness-to-pay analysis against the budget instrument the buyer actually spends from
- Total-cost-of-ownership comparison against the alternatives, including doing nothing
- Publish-versus-quote decision: which numbers belong in public and which do not
Frameworks applied
Value-based pricing · Business case and ROI model · Pricing research methods · Competitive price reconstruction · Product-led growth and trial optimization
Phase 07
Business Model
Business Model Canvas, unit economics, channel architecture, LTV:CAC analysis.
What this phase settles
Does the business model hold up when you put real numbers through it?
- Business Model Canvas with each block tied to evidence rather than intention
- Unit economics: what one engagement actually costs to deliver and what it returns
- Channel architecture, including what a partner tier costs in margin
- LTV to CAC analysis against your real retention, not an industry average
Frameworks applied
Business Model Canvas · Unit-economics modelling
Phase 08
Strategy Execution
90-day implementation roadmap, KPI dashboard, resource plan, revenue-triggered hiring.
What this phase settles
What happens on Monday, and how will you know in ninety days whether it worked?
- Ninety-day roadmap with named owners and explicit decision gates
- KPI dashboard: the small number of measures that actually move the outcome
- Resource plan with revenue-triggered hiring, so headcount follows revenue rather than hope
- Risk register with the mitigations that are actually affordable
Frameworks applied
Change-management and adoption models · Roadmap and gate design · KPI architecture
Phase 09
Digital Audit
Website audit, SEO analysis, social media rewrite pack, tech stack recommendations.
What this phase settles
When a buyer — or an AI engine — goes looking for you, what do they find?
- Website and technical audit against what search and AI systems actually read
- AI-retrievability assessment: whether your pages can be cited, and by which engines
- Structured-data and bilingual coverage review
- A rewrite pack for the pages that are costing you the most
Frameworks applied
AI-search visibility audit (AS1–AS13) · Retrievability and snippet-gate analysis
Phase 10
Evidence Discipline
Claims audit, validation experiments, evidence governance framework, proof backlog.
What this phase settles
Which of your claims would survive someone checking them?
- Claims register: every public claim, its source, and its legal exposure
- Validation experiments for the claims that matter and cannot yet be proven
- Evidence governance so claims decay visibly instead of silently going stale
- Proof backlog, ordered by what each proof would unlock commercially
Frameworks applied
Evidence tiering · Claims audit and substantiation discipline
See the work before you book the call
See What Phase 1 Actually Looks Like
Watch a 5-minute walkthrough of a redacted Phase 1 deliverable. Every APA citation visible. Every quality-gate checkpoint documented. No sales call required.
Video publishing in Sprint 2 of our 2026 Q2 roadmap — in the meantime, the Trust Hub surfaces the same methodology evidence and 18-check quality gate documentation.
What You Receive
Every phase produces three deliverables. The final package is board-ready.
Branded PDF
30-60 page professional report with APA citations, data visualizations, and evidence tables.
Executive Brief
2-4 page executive summary. Key findings, metrics, and recommended actions at a glance.
Presentation Deck
10-slide executive PPTX with speaker notes, native charts, and data-accurate visuals.
Work Package
Complete delivery with numbered phase folders, navigation guide, and optional CI retainer.
Optional: Continuous Intelligence Retainer
Keep your strategy current with monthly competitive briefs, quarterly full refreshes, and fact-based change detection. Your GTM strategy becomes a living document.
Transparent Pricing. No Surprises.
Four published numerals with fixed scope. Every tier credits the Phase 1 fee. Start small and expand when you see the evidence.
Phase 1 PoC
Market Intelligence
CA$4,500
Phase 1 · 5–7 business days
GTM Foundation
Phases 1–3
CA$13,500
Phases 1–3 · 2–3 weeks
Revenue Architecture
Phases 1–6
CA$27,000
Phases 1–6 · 4–5 weeks
Full GTM
All 10 Phases
CA$45,000
Phases 1–10 · 6–8 weeks
Full pricing, Enterprise and Continuous Intelligence
Every tier’s deliverables, the brochures, the money-back terms, the custom-scoped Enterprise track and the three Continuous Intelligence tiers are on the pricing page.
Canadian companies — you may qualify for funding
NRC IRAP Management Advisory Services (MAS)
The CMC designation gates access to the NRC IRAP MAS roster, which provides approximately 40–60 hours of funded consulting to eligible Canadian SMEs (per CMC-Canada published program guidelines). This can cover 60–80% of a Sagentix engagement for qualifying companies.
Eligibility: incorporated in Canada, fewer than 500 employees, for-profit, technology-driven innovation. Most B2B SaaS companies qualify.
Read the full IRAP funding guideWhat Makes This Different: Evidence Discipline
The gap between strategy advice and evidence-backed strategy is the gap between opinion and proof.
APA 7th Citations
Every market statistic, competitive claim, and strategic recommendation includes a traceable APA 7th edition citation. In-text references link to a full bibliography. No vague "industry research suggests" hand-waving.
Premium Industry Data
134 industry profiles in the library — relevant profiles analyzed per engagement. Revenue, growth rates, competitive concentration, buyer/supplier power -- all from the same data sources used by top-tier consulting firms. Your TAM is built bottom-up from real industry data, not top-down from a Google search.
Quality Gate + Founder-Signed Review
Every deliverable passes an 18-point automated quality gate — declarative section titles (Pyramid Principle), per-vertical implications, evidence density scoring, and regulatory terminology enforcement. Twenty-three checks are implemented in total; the remaining five fire only on the phases they apply to, so eighteen is what every deliverable actually receives — not a headline number that no single document ever sees. After the gate, Stéphane Raby personally reads every deliverable end-to-end and signs it before release. Automation plus a human-in-the-loop final review — nothing ships on automation alone.
The difference in practice:
Typical Consultant
"We recommend a multi-channel GTM approach leveraging your core competencies to capture market share."
Sagentix
"Your bottom-up TAM narrows from $900M to a $128M SAM through three filters: technology fit, customer fit, and channel access. Tier 1 verticals generate first revenue within 90 days. Each claim in this analysis includes an APA 7th citation you can verify."
Start with Phase 01 — Market Intelligence
See the evidence standard firsthand. Money-back guarantee if nothing new is revealed.